If you’ve seen our new logo, you’ve seen the surface-level change we’ve made to Cinch. This post is about what’s underneath it and why it matters to our customers.
The website wasn’t a redesign. It was a rethink.
Our previous site did its job well for a long time. It explained everything we offered in detail and reflected where the business was at the time. But over the past few years, how we actually deliver services has evolved and the site didn’t fully reflect that.
The real change: how we deliver our services
We took a hard look at our model and simplified it to be better aligned with the problems our customers are looking to solve and how WordPress sites actually run in the real world.
Cinch now operates on two clear paths:
Fully Managed — One team, one system, one responsibility. Hosting, support, updates, security, and performance combined into a single service. Everything works together because it’s designed and maintained together.
Support Only — For teams that already have fast, quality hosting but need expert WordPress help. Same expertise, just without hosting included.
With service three tiers in each path we made our offerings simple to understand and easy to choose.
Why Fully Managed is the direction we’re leaning
It removes confusion. When hosting and support are sold separately, it creates questions most business owners shouldn’t have to answer:
- What exactly is hosting?
- Why is it separate from support?
- If something breaks, who owns the fix?
- Am I paying for overlap?
Your website isn’t two systems. It’s one interconnected environment. Server, plugins, updates, security, backups all affect each other. Splitting those into separate services creates artificial boundaries, and when something goes wrong, those boundaries become friction.
Fully Managed removes that line. One team responsible for everything. No handoffs. No gray areas.
It creates a more stable, secure environment. We run our own infrastructure, purpose-built and tuned specifically for WordPress. When sites are not on that infrastructure, and customers need to deal with separate hosting, things drift. Server updates get skipped, databases get bloated, small vulnerabilities stack up. Nothing breaks immediately — just entropy doing what entropy does.
Moving toward a fully managed model means every site on our platform is actively maintained across its entire environment. You don’t need to think about PHP versions, caching layers, server configurations, or plugin conflicts. You just need your site to load fast, stay secure, and work the way it should. We’ve got the rest.
The site now reflects that
Once we clarified how we operate, updating the Cinch site was straightforward. Cleaner structure, clearer paths, less noise. It looks like the service we actually provide, which for a long time it didn’t quite.
And a bummer for some — no submarines.
The waitlist is open
We’re launching Spring 2026. Spots are limited, not as a sales tactic, but because we actually care about doing this well.
Want to talk through which plan fits before committing to anything? Schedule a site review and we’ll take a look together.