Improve Site Speed and Page Load Times
Your site’s search engine ranking depends on a number of factors and an increasingly important one is the speed of your website. All major search engines take page load speed into consideration when determining how your site stacks up. In addition, usage statistics prove that slower sites have higher visitor abandonment rates – users will leave your site for another rather than wait for pages to load.
Our Performance Boost add-on improves your site’s speed which, besides making Google happy, can increase engagement with your site’s visitors.
Cinch’s WordPress Performance Optimization
The first thing our team will do is run a speed test on your website to find any glaring issues. Depending on your hosting, many of these issues can easily be fixed. To further increase your site speed, reduce server load and improve perceived lag, we set up and configure a caching system that also provides a host of features beyond page caching.
Once the initial audit is complete and caching is up and running, we continue to optimize the site through periodic database optimizations. You can also say goodbye to spam comments — we keep them cleaned out on a regular basis.
Our Performance Boost includes:
- Speed Test
- Database Optimization
- Site Caching
- File Minification
- Cache Preloading
- Comment Spam Protection & Removal
Running an initial speed test is the first step in gauging the overall performance of your website. Your site may feel fast but be performing at less than optimal speed. Or the opposite might be true – your site may feel like a slug but in reality is fairly performant. The speed test will give us an understanding of what is really going on.
There are a few performance testing sites out there but we prefer to use GT Metrix. Running your site through its scanner will give us a good idea of where the issues may lie.