We've written about Google's push to have all sites run over secure HTTPS connections here and here. We've also written about how not using HTTPS will get your site branded with the scary "Not Secure" message in your URL bar at some day in the future. We now know that that day will be sometime in July 2018.
Google has announced via it's Chromium Blog, "For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure”. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”."
If you have not planned to switch your site to HTTP, then now is the time. You do not want to lose traffic and alienate visitors by having your site display a "not secure" warning. And, it's likely that its just a matter of time before those sites are also ranked lower by Google.
Check out this article on the steps you can take to make your site secure. Please contact us with any questions.
Note to Cinch Hosting Clients
Our servers are set up to provide free SSL Certificates. Give us a shout and we'll get your site secured at no extra cost, and with no effort to you!